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How to design your e-commerce website to increase conversions

The Internet has proved to be of great significance since its invention. Today, it is actually a reliable solution for nearly all the day to day life activities. Most tasks are performed online, shopping among the very leading.

As such, the ecommerce platform has seen a significantly increasing popularity in the recent history. Savvy small and big companies have created websites to establish an online presence to reach more customers. From these websites, such companies try to sell their merchandise.
However, it isn’t as easy as it may seem on the face. Many potential customers may visit your website but only a few or none make a purchase. This means that the website has a very low conversion rate, aka high bounce rate, thus making your efforts to improve your business by taking it online futile.
To make things better, you therefore need to focus on key factors that can make your ecommerce website more effective and profitable.
Here are vital tips for a great ecommerce website design to help increase your conversions.

1. Articulate Designs Work

No one, not even you, likes disorganized design. If your ecommerce website appears congested simply indecent, fewer people, if any, will interested to know more about your merchandise. That leaves you with limited to zero chances of making any sales. It is therefore critical to have a focused and clean website design.
Visitors who land on your website should be able to easily and clearly notice what you offer to them. As such, keeping easily visible images of your products on the website is very important. Properly displayed product images attract the attention of potential buyers.

2. Proper Navigation

Does your ecommerce website have a proper navigation? One ecommerce website design Miami company says that you cannot record increased conversion without this. If it is not suitably designed, people may visit the website but find it difficult to navigate around it. This will easily discourage them and they are likely to consider trying a different site, leaving you with abysmal conversion rate.
When you want an effective ecommerce website, design it in a way that potential customers can easily navigate through. It allows your visitors to easily browse from page to page, conveniently viewing the displayed products. This is a key contributor to the success of your online store.

3. Display Banners for Offers

If you have any discounted offers, display a banner on your ecommerce home page to advertise the promotion. Offers are among the major customer attractions. Promoting the discounts you offer at any particular time will draw more customers.
While you create the banners for discount offers, make them as impressive as possible. For instance, use appropriate bright color themes. Again, highlighting the area on the web page where you have displayed the banners is important. You will then see increased conversion and profit.

4. Add Attractive Call-to-Action Buttons

Without a call-to-action button, your ecommerce website design is complete. As such, include them at strategic positions. How else will interested customers buy your product without the Add to Cart’ or Buy Now’ buttons? Moreover, make them attractive using eye-catching colors that impress the buyers pretty fast. If buying can be as easy as clicking a good-looking button on your website, you will see increased online sales and ratings that recommend more to buy from your website.

5. Proper Checkout Page Plan
The product photos and descriptions could be visible, attractive and articulate, and adding to cart easy. But if the checkout page plan is slow and inconvenient, you still might lose the customers. It should be designed to provide buyers efficiency when paying the bills and checking out.
People are usually impatient with delayed deals. They easily doubt if everything is safe or simply give up on the long wait. As such, to keep your online customers satisfied, coming again and inviting others, create an apt checkout page that offers confidence and efficiency. Again, KISS for your customers. That is, Keep it Short and Simple’ and your ecommerce website conversions will go high.

A prudently planned e-commerce website design plays an integral role in increasing the conversion rates of your business. Recommending good quality products for different buyers can also make them want to know about yours, widening your net for your conversions.